In today’s competitive landscape, orchestrating successful digital marketing strategies requires a clear strategy in a variety of areas. What are the questions you need to ask? How can you make the most informed decisions? How can you develop full transparency from the vendors who support you?
Success Media Services has prepared a simple checklist that suggests all that you need to do in order to drive clients into your organization.
We are here to help. If anything in our overview provokes questions, please feel free to schedule 15-minutes on my calendar.
Clear and Consistent Brand – The purpose of any brand is to create faith with the desired customer. Upfront, developing an effective brand requires that every written message, image, graphic, and other media speaks to the needs and expectations of your organization’s desired clients.
Most of us need skilled and objective third-party support in defining the ideal because we are a bit too close to the message. We suggest tackling this need before making additional investments in a digital campaign.
Website – Websites are no longer online brochures. The best ones build relationships with your desired customers and they keep your existing clients stuck to you like glue.
First impressions are important, so the layout and design should be up to date and responsive for mobile devices since more than 65% of Internet traffic is from smartphones/tablets.
Websites ought to be designed to enhance social media, pay-for-click, and other marketing campaigns within the business. Today, getting every piece of your marketing machine ought to exponentially increase the value of the others.
Video Marketing – Today, most consumers prefer videos. Remember only a few years ago when Facebook posts were mostly text with a picture here and there? Today about every post today either has a picture or video. Research proves adding a video to your website increases visits to conversions by 80%. Video gives the visitor better insights on what to expect from your business and builds trust.
Search Engine Optimization (SEO) – SEO support represents one of the greatest sources of contention with client organizations. The challenges begin with client understanding. Today, we don’t produce much by relying on SEO without a strong content strategy. One improves the other. Also, many businesses have made significant financial investments without any performance feedback.
Before investing in SEO, clarify a content strategy that will provide a wide variety of locations for the technology to find you. And, insist that your vendor provides monthly performance data that allows you to fully manage this aspect of your digital platform.
Email Marketing – Sending well-targeted emails is still one of the most effective ways to grow your customer base. However, impersonal spam often does more harm than good. Find ways to make your campaign as personalized as possible, use innovative social media resources to support you and ask for monthly analytics so you are making positive improvements as you move forward.
Social Media – On a recent 60-Minutes episode, a journalist told Kim Kardashian that many people questioned her talent. She responded by saying, “I have built a $200million brand from scratch using social media. I guess I’m talented at something.”
Social Media offers one of today’s largest returns on marketing investments. It is also to understand the ethos of each platform selected to present your business and it requires education in the constantly changing landscape of platforms like Facebook, LinkedIn & Twitter. Develop a pipeline in these changes so you continue to reach people.
Regardless of the size of your business, social media can play a key role in building brand-awareness, distinguishing your brand from others in the industry, and driving consumers to your website. With many different social media platforms out there, it is important to select which social media platforms would be best to use.
Social Networking – One of the most obsolete truths is that digital marketing can be passive. Nothing could be further from the truth. Actively developing new contacts, making sure the business is effectively viewed on news feeds, building communities, and dare we say, having a good time with the process, are vital elements for success.
Find a method that fits your business. For some, that means original content. For others, success is based on repurposing content from other sources. Regardless, you want to develop enough clarity to pick a strategy right-sized for you and your business.
Measure, Change, Improve – Every digital marketing strategy should include comprehensive reporting to see how well efforts are performing and identify the areas that need improving.