Category: Digital Marketing

PPC ads pay per click ad Success Media Services

Navigating Pay Per Click Advertising

What is PPC advertising?   Pay-per-click advertising or PPC is an online advertising platform in which advertisers pay each time a visitor clicks on one of their online ads.   There are many types of PPC ads, but the most common type is a paid search ad. These ads appear

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Search Engine Optimization (SEO) Replaces Traditional Marketing

Over 40,000 Hits Every Second and Growing

A Growing Shift in Marketing   40,000. That’s the number of searches asked every second on the world’s leading search engine Google. That’s over 21 trillion every year and growing! With such tremendous popularity and use many successful businesses have now focused on harnessing the power of search engines and

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Touch Background

Why Are You Losing Your Easiest Sales?

Let’s begin with two basic assumptions:   There are people and organizations out there that want to do business with you.   The purpose of a website is to generate more business.     All too often, new business owners and small to midsize businesses will put up a website

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website design navigation use

Website Design Navigation Techniques

In previous articles we discussed the importance of major sections and style in a good website design. This article moves us one step closer to a great website design by properly placing navigation throughout the website.   Good navigation in any website design is important because without it designed properly

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wallpaper style for website design

Website Design Basics of Style

Style Code for your Website Design In the previous session we describe the 3 major sections: Header, Body, and Footer in a typical website design.   The code language used to display information from your website design to Internet browsers is called HTML (Hyper-Text Markup Language). This universal language is

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Your Website Might be Hurting Your Business

Your Website Might be Hurting Your Business

Take a moment to remember the last 10 websites you visited.   Scratching your head?   Converting visitors to customers represents one of the single most important measurements of business success.   When a visitor comes to your site, you want them to have a sense of discovery.   This

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abstract pablo picasso

How Memorable Is Your Website?

Picasso is Picasso because his work is memorable. Take a moment to remember the last 10 websites you visited.   Scratching your head?   Converting visitors to customers represents one of the single most important measurements of business success.   When a visitor comes to your site, you want them to have

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3 Essentials For An Unforgettable Online Brand

What is the purpose of any brand? It is to create faith. That well-earned trust begins with a clear message delivered in the language of your customer’s needs and expectations. It is highly unusual for faith to begin when a potential customer sees your message. But, it is the consistency

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