Category: Search Engine Optimization

PPC ads pay per click ad Success Media Services

Navigating Pay Per Click Advertising

What is PPC advertising?   Pay-per-click advertising or PPC is an online advertising platform in which advertisers pay each time a visitor clicks on one of their online ads.   There are many types of PPC ads, but the most common type is a paid search ad. These ads appear

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Search Engine Optimization (SEO) Replaces Traditional Marketing

Over 40,000 Hits Every Second and Growing

A Growing Shift in Marketing   40,000. That’s the number of searches asked every second on the world’s leading search engine Google. That’s over 21 trillion every year and growing! With such tremendous popularity and use many successful businesses have now focused on harnessing the power of search engines and

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shocked at digital marketing

Before You Invest in Another Digital Strategy – Read This

In today’s competitive landscape, orchestrating successful digital marketing strategies requires a clear strategy in a variety of areas. What are the questions you need to ask? How can you make the most informed decisions? How can you develop full transparency from the vendors who support you? Success Media Services has

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Success Media Services Is SEO Dead?

Is SEO Dead?

A question that has been debated in many social media groups and digital marketers alike. Many complain that certain markets are saturated with too many competitors and is impossible to rank on page one. Other agencies bellyache when search engines like Google or Yahoo change their algorithms to correspond with the changing way we

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Search Engine Optimized Images - Image of camera in hand

Website Photos: More than just a great shot.

Photography has become a very important and powerful aspect of website design. Photos are used in website pages, banners, background images, blog posts, etc. Although these are great ways of visually conveying the emotion or message, additional overlooked consideration needs to be addressed when placing images on your website. Cameras

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Content of king's crown

Is Content Still King?

A few years ago, a common saying around the SEO (Search Engine Optimization) industry people would be toughing “Content is King”. A strategy of continuously updating and producing new content for your website will make your website rank higher in search engines like Google.   The problem with this phrase

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film camera video

Lights, Camera, Marketing!

Let’s face it. With the increase in Internet speed and new software technologies, videos are now becoming more popular everywhere on the Internet. More than ever, videos are becoming a part of our websites and social media browsing. Even social media outlets like Facebook and Twitter offer live streaming videos.

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SEO Agencies Beware

How to Get Rid of Smoke & Mirrors with SEO Agencies

SEO and digital marketing agencies provide a critical service in today’s rapidly changing marketplace. And yet, a wide variety of vendors make big promises and do very little. My intention is to inform consumers in how to hold your SEO/digital vendors accountable. In that spirit, here are a few warning

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