Is Content Still King?

A few years ago, a common saying around the SEO (Search Engine Optimization) industry people would be toughing “Content is King”. A strategy of continuously updating and producing new content for your website will make your website rank higher in search engines like Google.


The problem with this phrase is people got it mixed up with “important” vs “complete solution” that would fix their website to rank on page one in search engines.


Let’s clear the confusion of this statement and explain why content creation is important.


Producing quality content is important for SEO. Why? Search engines like Google receive almost 90% of their revenue from advertising.


Most common source of search engine revenue is Pay-Per-Click (PPC) advertising. This is when a website owner places an “AD” and appears at the top (or bottom) of a search engine page.


When a user clicks the link to go to the website the owner of the website is charged a fee from the search engine. The strategy behind this is the PPC “AD” will take priority over non-paid websites when search results are returned. (Since the website owner is paying for it.)


Search engines such as Google have invested in programs that will check each individual website for the quality of its content and rank & index each page of the website in its search database.


With advertising revenue being so important to search engines it is imperative that the search data used in PPC campaigns be near impeccable. Therefore, search engines have developed other programs that can also tell if a website is engaged in a questionable practice to gain search rankings that would contradict the quality and importance of the content on the website.


Websites who are under suspect are penalized in ranking and in some cases banned from the search engine all together.


Some in the industry argue that creating backlinks (a link from another website) to your website is more important than content creation.


The circumstances around this argument is that every situation is the same for everyone. Not true.


We have clients who have rich content creation and rank on page one in search engines with a few insignificant backlinks. We also came across websites that have hundreds of backlinks and still having trouble ranking on page one.


A backlink building strategy is great once you have quality content on your website that you can market to other websites. Careful consideration when spending time on this since many websites don’t have ranking pull to push content highly on search engines and would not be a good use of time.


Creating quality content through proper SEO strategies is very beneficial in ranking in search engines. It is an important part of an overall SEO strategy that should be considered.


Success Media Services can help your website rank higher on search engines. Combining SEO strategies, in-depth analysis of your organization, and competitive analysis we can provide you with a customized SEO campaign built around your business needs. Let us know how we can help answer your questions about SEO and best practices.

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