According to senior industry expert head of finance at Google, Hanne Tuomisto Inch, who reported that 18-34-year-olds in 2018 and analyzed their searches, 60% of those business-to-business (B2B) buyers only go on to research one or two specific brands. In addition, the use of search and social networks has increased
Search engine optimization (SEO) and search engine management (SEM) are sometimes confusing and people use these terms interchangeably, disregarding the differences. The term among marketers search engine optimization is an element of SEM. An act of optimizing an internet website, search engine optimization is used basically for organic and natural
Pretty much all companies, irrespective of business or status, use Google to meet some sort of requirement. Be it Google Docs, Google Drive or Gmail that is recognizable, it seems like everyone depends to support their life work routine. With that said, a few gems are in the toolbox of
Optimizing your website for local search engine optimization (SEO) is more vital than ever before with the growing competition for visitors online. Make certain you know how to do that by utilizing the techniques in this article. If you do, you’ll soon see your web traffic to increase. Remember about
You could be asking yourself writing to the web is different than different types of composing. Since unlike print materials, web visitors want to skim text website content generation is a kind of art all its own. With tens of thousands of choices in their fingertips, online users prefer to
Nearly 80% of all the media that we have comes through digital marketing channels today. Media and Internet use have given rise to a brand-new advertising concept. It’s a broad area and regarded as the future of business development. Digital marketing is the most often used term for online marketing
What is PPC advertising? Pay-per-click advertising or PPC is an online advertising platform in which advertisers pay each time a visitor clicks on one of their online ads. There are many types of PPC ads, but the most common type is a paid search ad. These ads appear
A Growing Shift in Marketing 40,000. That’s the number of searches asked every second on the world’s leading search engine Google. That’s over 21 trillion every year and growing! With such tremendous popularity and use many successful businesses have now focused on harnessing the power of search engines and
Ever go to your favorite shopping website or travel website looked around and left only to notice a post on your favorite social media platform featuring the same website you just visited? How did they know I was on that website? Social media advertisers are using a powerful tool
Let’s begin with two basic assumptions: There are people and organizations out there that want to do business with you. The purpose of a website is to generate more business. All too often, new business owners and small to midsize businesses will put up a website
