Tag: search engine

PPC ads pay per click ad Success Media Services

Navigating Pay Per Click Advertising

What is PPC advertising?   Pay-per-click advertising or PPC is an online advertising platform in which advertisers pay each time a visitor clicks on one of their online ads.   There are many types of PPC ads, but the most common type is a paid search ad. These ads appear

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Touch Background

Why Are You Losing Your Easiest Sales?

Let’s begin with two basic assumptions:   There are people and organizations out there that want to do business with you.   The purpose of a website is to generate more business.     All too often, new business owners and small to midsize businesses will put up a website

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Success Media Services Is SEO Dead?

Is SEO Dead?

A question that has been debated in many social media groups and digital marketers alike. Many complain that certain markets are saturated with too many competitors and is impossible to rank on page one. Other agencies bellyache when search engines like Google or Yahoo change their algorithms to correspond with the changing way we

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Search Engine Optimized Images - Image of camera in hand

Website Photos: More than just a great shot.

Photography has become a very important and powerful aspect of website design. Photos are used in website pages, banners, background images, blog posts, etc. Although these are great ways of visually conveying the emotion or message, additional overlooked consideration needs to be addressed when placing images on your website. Cameras

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Content of king's crown

Is Content Still King?

A few years ago, a common saying around the SEO (Search Engine Optimization) industry people would be toughing “Content is King”. A strategy of continuously updating and producing new content for your website will make your website rank higher in search engines like Google.   The problem with this phrase

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Social Media Trends

Social Media Trends in 2016

2015 has seen some dramatic shifts in social media content. This year will bring even more changes to the social media landscape. Let’s explore the latest trends that will have an impact in 2016. Legacy fade Facebook considered the holly grail of social media platforms will see its usage numbers

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Website Marriage

A Free Marriage with Strings

I am sure you have seen the TV advertisements: “Create your own website for free.” Sounds enticing? Companies like Weebly and Wix have created a business of seamless integration of web design and hosting at an attractive price. Free. The question comes to mind: “Are these companies engaging philanthropy to

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How website navigation can be improved.

Don’t Forget to Include the Breadcrumbs

A website’s menu structure can grow into complex avenues of information. When your website’s navigation grows to a certain point it might have an appetite for breadcrumbs. What are breadcrumbs? A Breadcrumb is a special secondary navigation that can greatly enhance the user experience in navigating through the menu structure

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SEO Agencies Beware

How to Get Rid of Smoke & Mirrors with SEO Agencies

SEO and digital marketing agencies provide a critical service in today’s rapidly changing marketplace. And yet, a wide variety of vendors make big promises and do very little. My intention is to inform consumers in how to hold your SEO/digital vendors accountable. In that spirit, here are a few warning

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