A question that has been debated in many social media groups and digital marketers alike. Many complain that certain markets are saturated with too many competitors and are impossible to rank on page one. Other agencies bellyache when search engines like Google or Yahoo change their algorithms to correspond with the changing way
Photography has become a very important and powerful aspect of website design. Photos are used in website pages, banners, background images, blog posts, etc. Although these are great ways of visually conveying the emotion or message, additional overlooked consideration needs to be addressed when placing images on your website. Cameras
A few years ago, a common saying around the SEO (Search Engine Optimization) industry people would be toughing “Content is King”. A strategy of continuously updating and producing new content for your website will make your website rank higher in search engines like Google. The problem with this phrase
2015 has seen some dramatic shifts in social media content. This year will bring even more changes to the social media landscape. Let’s explore the latest trends that will have an impact in 2016. Legacy fade Facebook considered the holly grail of social media platforms will see its usage numbers
I am sure you have seen the TV advertisements: “Create your own website for free.” Sounds enticing? Companies like Weebly and Wix have created a business of seamless integration of web design and hosting at an attractive price. Free. The question comes to mind: “Are these companies engaging philanthropy to
A website’s menu structure can grow into complex avenues of information. When your website’s navigation grows to a certain point it might have an appetite for breadcrumbs. What are breadcrumbs? A Breadcrumb is a special secondary navigation that can greatly enhance the user experience in navigating through the menu structure
SEO and digital marketing agencies provide a critical service in today’s rapidly changing marketplace. And yet, a wide variety of vendors make big promises and do very little. My intention is to inform consumers in how to hold your SEO/digital vendors accountable. In that spirit, here are a few warning
Most of us think of domains as something you purchase, turn over to your webmaster and forget. And yet, domains are often one of the very top assets in our business, particularly as we grow and invest in our brand. First, let’s get one thing clear: You own your domain!
A big change in the world’s largest search engine is about affect millions of websites when it relates to search rankings. Google will now penalize the search ranking of websites for not being mobile friendly. Websites that are mobile friendly will go to the top of the list. Sites that
