What is PPC advertising? Pay-per-click advertising or PPC is an online advertising platform in which advertisers pay each time a visitor clicks on one of their online ads. There are many types of PPC ads, but the most common type is a paid search ad. These ads appear
A Growing Shift in Marketing 40,000. That’s the number of searches asked every second on the world’s leading search engine Google. That’s over 21 trillion every year and growing! With such tremendous popularity and use many successful businesses have now focused on harnessing the power of search engines and
Let’s begin with two basic assumptions: There are people and organizations out there that want to do business with you. The purpose of a website is to generate more business. All too often, new business owners and small to midsize businesses will put up a website
What is a Website Template? A website template or better known as a predefined theme is a website layout and design that was built by someone else. These website templates are either given away as free or sold as software packages. These types of website templates are designed to the
Picasso is Picasso because his work is memorable. Take a moment to remember the last 10 websites you visited. Scratching your head? Converting visitors to customers represents one of the single most important measurements of business success. When a visitor comes to your site, you want them to have
A question that has been debated in many social media groups and digital marketers alike. Many complain that certain markets are saturated with too many competitors and are impossible to rank on page one. Other agencies bellyache when search engines like Google or Yahoo change their algorithms to correspond with the changing way
Photography has become a very important and powerful aspect of website design. Photos are used in website pages, banners, background images, blog posts, etc. Although these are great ways of visually conveying the emotion or message, additional overlooked consideration needs to be addressed when placing images on your website. Cameras
A few years ago, a common saying around the SEO (Search Engine Optimization) industry people would be toughing “Content is King”. A strategy of continuously updating and producing new content for your website will make your website rank higher in search engines like Google. The problem with this phrase
SEO and digital marketing agencies provide a critical service in today’s rapidly changing marketplace. And yet, a wide variety of vendors make big promises and do very little. My intention is to inform consumers in how to hold your SEO/digital vendors accountable. In that spirit, here are a few warning
