This is the sixth part of a multi-part series that explains the major factors of a successful SEO (search engine optimization) strategy. In this article, we will explain what is local SEO, why is it important, and how it’s used. Location, Location, Location Local search engine optimization (Local
This is the first part of a multi-part series that explains the major factors of a successful SEO (search engine optimization) strategy. In this part, we will explain the first step before starting any SEO effort, and the different types of SEO. Why SEO? SEO or Search Engine
The best consultative salespeople I know tell me that sales calls are not about us. The time is all about meeting the needs and expectations of the buyer. I launched my digital marketing company because there simply isn’t a better way to reach so many, so quickly, for so
If you are in a business that competes for similar products or services chances are you are competing in the same space of customers. This is not different in digital marketing. With regards to search engine optimization (SEO) competitive analysis is a strategy for determining your online competition and what
According to senior industry expert head of finance at Google, Hanne Tuomisto Inch, who reported that 18-34-year-olds in 2018 and analyzed their searches, 60% of those business-to-business (B2B) buyers only go on to research one or two specific brands. In addition, the use of search and social networks has increased
A Growing Shift in Marketing 40,000. That’s the number of searches asked every second on the world’s leading search engine Google. That’s over 21 trillion every year and growing! With such tremendous popularity and use many successful businesses have now focused on harnessing the power of search engines and
Ever go to your favorite shopping website or travel website looked around and left only to notice a post on your favorite social media platform featuring the same website you just visited? How did they know I was on that website? Social media advertisers are using a powerful tool
Take a moment to remember the last 10 websites you visited. Scratching your head? Converting visitors to customers represents one of the single most important measurements of business success. When a visitor comes to your site, you want them to have a sense of discovery. This
Picasso is Picasso because his work is memorable. Take a moment to remember the last 10 websites you visited. Scratching your head? Converting visitors to customers represents one of the single most important measurements of business success. When a visitor comes to your site, you want them to have
If you want to reach the largest audience, If you need to be memorable, If you intend to build the kind of trust that turns a viewer into a buyer, High-quality video is essential. Website videos increase conversions by over 80%. Small businesses get even more by giving the public a
