Web Fonts Give That Extra Creative Touch

In the beginning developers selected from a few common browser compatible fonts for text content on a website. Other techniques were developed such as composing text with a certain font into an image will work on a website but reduce search engine optimization due it being an image and not text that can be easily read by search engines.

Companies such as Google and Typography offer solutions around this by taking the existing text in a website and converting into a selected font for viewing thus preserving the original content for search engine optimization. This allows many choices in a particular font style to best match the organization’s brand and website’s look and feel.

Success Media Services has experience in working with both paid web font services such as Typography and free font services such as Google Web Fonts to give that creative website a unique touch.

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