Your Website Might be Hurting Your Business

Take a moment to remember the last 10 websites you visited.

 

Scratching your head?

 

Converting visitors to customers represents one of the single most important measurements of business success.

 

When a visitor comes to your site, you want them to have a sense of discovery.

 

This is what Success Media Services will give to you.

 

When we design a new digital platform for a client, we want every visitor to be delighted with the site and to remember it. Few visitors make a commitment on the first visit. When we construct an experience that invites them back, each visit dramatically increases the probability of conversion. That user experience ought to be designed to provide the same impact on computers, tablets, and phones.

 

You don’t need to sell your arm and your leg to have a memorable site but you are also wasting your time if you don’t.

 

7 ITEMS THAT INFLUENCE YOUR WEBSITE’S SUCCESS

 

1. OUTDATED DESIGN

 

Let’s face it. The way we consume information on the Internet is has changed. Website designs that were in favor several years ago are like faded billboards on the information freeway.  In many cases, a savvy potential customer will make their first judgment looking at your website. After that, they will continue to your LinkedIn profile for further insights and perhaps even Facebook to check out the consistency of your morals, values, and ethics. Today’s best digital platforms offer freshness and congruency. In other words, the message and look have to be consistent.

 

After all, if you turn them off at the first look, why will someone invest in the time to see if can earn their faith – prior to meeting them?

 

Awesome designs look fresh, modern, and the content is readable on all types of devices from desktops to smartphones.

 

2. FAST AS A FERRARI?

 

People don’t want to wait. Otherwise, they go elsewhere. Pages on your website, especially on mobile devices, gotta be quick.

 

Remember dial-up? Who waits for that? Now, go back to your site and see if you are reminded of the past!

 

3. MAKE IT EFFORTLESS TO “GET” YOU

 

A lot of marketing messages are like bad first dates, filled with conflicting or unclear messages.

 

Every single moment of effort to understand your business will turn into a reason to go to another site. Make it easy, pleasurable, and great to learn what you do.

 

Above all, speak to their needs and expectations.

 

The best sites are not about you, they are about their viewer.

 

4. TOO MUCH UPFRONT

 

Have you ever been in a meeting where you would fake a heart attack to get out?

 

Many websites are driven by a kind of anxiety that if they miss one phrase, detail or entreaty during the introduction, you will be gone.

 

No, they will be gone because they are already exhausted!

 

The most confident sites demonstrate sureness in the message and they use that homepage to create interest. Every click forward deepens their commitment to learning more.

 

Don’t blind them with your whole shot on the first page.

 

5. NO MARKETING STRATEGY

 

Your entire marketing plan ought to be embedded in what is told to the world. We are telling a beautiful and seductive story.

 

Don’t give them an online brochure! Make it effortless for the intended customer to hear you understand and love them and your world is about solving their problems.

 

6. NO CONTENT STRATEGY

 

Content strategy is a vital component to marketing online. Your website should be designed and configured not only place and deliver new content but also seamlessly display that content professionally across multiple social media platforms.

 

7. WE CAN’T SEE YOU

 

Search engines like Google, Yahoo, and Bing sometimes need help in correctly determining what your website is all about.

 

Certain elements such as automatic sitemaps, metadata, and correct on page search engine optimization can help search engines correctly place your website on their listings. Often one or two of these items are missing or not correctly setup.

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